Updating your website content is a vital aspect of search engine optimization (SEO).
Without frequently updated content, you are less likely to rank in search engine results.
Keeping your site content updated may sound like a difficult and time-consuming task, but with a strategy and schedule in place, it does not have to be.
If a bot comes to your site one week and comes back a month later to discover that nothing has changed, it will wait longer, say 3 months, before coming back again.
Bots will also do the opposite and come back more often if they discover that you are making frequent updates.
Thus, you can train the bots to index your site more often.
This is important, because when you do make a vital change to your site, you want to make sure the bot discovers it fairly quickly.
Blogging and updating a news section of a website are two ways to keep content changing and fresh.
Changing your site content often is important due to the way search engine bots and spiders “crawl” your site.Search engines, like Google, have their own automated “bots” which crawl all of the websites on the internet.They do this in order to index information about your site, providing searchers with the best possible results for their given search query.Site content Update your site content whenever you have new products or services.Revisit your site content at minimum on a quarterly basis to make sure it is still relevant and accurate.Blogs Starting a blog is the easiest way to continually add new content to your site.