Read on for 10 growth hacks you can use to help turn your visitors into customers: Recently, I wrote about how you can leverage live chat to offer an improved service to your customers and increase conversions. The last few years have seen the adoption of live chat by both companies and consumers expand exponentially. Consumers love it because they can get their questions answered almost immediately, with minimum hassle: Companies, on the other hand, love it because it’s so cost-effective (Virgin Atlantic stated that “one live chat agent can typically do the work of about 15 customer specialists who are handling emails and calls.”) Live chat is an excellent tool for turning visitors into customers, primarily because it allows you to intervene an undecided customer abandons their purchase.A key feature of most live chat software is page tracking, which enables you to create “triggers” that will initiate the conversation with a customer when their activity signals they’re having a problem with the site or their purchase.
Each of those conversions represent a visitor that, without live chat, may have remained just a visitor.
Further reading: Conversion Scientist – “Can Live Chat Increase Conversions?
” Crazy Egg – “3 Ways Live Chat Software Can Improve Your Conversion Rates” Big Commerce – “Increase Conversion Rates With These 5 Tips for Live Chat” Tools to get you started: Zopim Olark Userlike Before I get started let’s clear something up…
I get it – you started your company to make money, so it might seem counter-intuitive to give away something for free. However, if your business is built on a subscription model, offering a freebie could be precisely what’s needed to give your visitors the confidence to become customers.
Watching the number of visitors to your site grow is pretty awesome – who wouldn’t want to see results like this?
But, visits alone do not equate to a successful business.
To make money, you’ve got to convert at least some of those visitors and turn them into customers.
Thankfully, there’s plenty that you can do to get the ball rolling and start turning a popular website into a profitable website.
A free trial achieves two things: Let’s talk about how to execute your free trial for the best results…